video game franchise
WHY PLAY N TRADE

We at Play N Trade realize that there are many choices when considering a franchise, especially a retail franchise.  We strongly believe franchising offers you the most viable opportunity for success and would like to take this opportunity to thank you for considering our franchise program.


video game retailersPerhaps you’ve already decided you would like to own and operate a video game store because of the phenomenal growth of the industry, your passion for video games, or the desire to be involved in a fun filled environment while having the opportunity to make money. Play N Trade is the right choice when it comes to a video game franchise opportunity or retail opportunity, especially in today economic conditions.


If you haven’t already decided that the video game business is right for you and are just starting your research, here are a few reasons to become a part of this amazingly fast-growing industry:

  • Sustainable Growth
    The video game industry had annual sales $2.6 billion in 1996. By the turn of the century, video game sales topped $5 billion. By 2006 the industry had reached $15 billion, and today it is over a $30 billion dollar a year industry. The best part is that the industry is estimated to double again to over $60 billion dollars by 2019.
  • Broad-based Demographic
    The average gamer is 35 years old. However, in 2008, 26% of video gamers were over the age of 50! Females make up 40% of the gaming demographic, and are expected to be half by the end of the next decade.  38% of households had a video game console at the end of ’08.
  • Limited Competition
    If you are thinking about franchising, you have to think about competition. Whether you are considering food, taxes, healthcare, auto repair, or any other industry, there is fierce completion. However, there are very few specialty retailers within the video game industry. Currently, there are only 3 specialty video game retailers (including Play N Trade) that have in excess of 200 stores open in the U.S.
  • Fun
    More than 50% of the American working population is unhappy with their jobs, according to a study done by the Conference Board in 2007. Are you one of them? What can be more fun than going to work and playing games all day?

So how do you break into the industry?

With the challenges of product allocation, real estate selection, vendor relationships, and inventory management, a franchise is the way to go! Here is what we bring to the table:

  • Risk Minimized
    Play N Trade is a reputable franchise with a proven business model
  • Name Recognition
    The Play N Trade name is becoming a well-known name that brings customers into the business providing a competitive advantage
  • Training
    Play N Trade provides a world class regimented training program to teach you about the business operation and industry even if the franchisee has no prior experience
  • Support
    Play N Trade provides franchisees with resource tools, managerial support and problem solving capabilities
  • Economies of Scale
    Play N Trade provides cost savings on inventory items and services are passed on to the franchisee from bulk purchase orders and negotiated best rates
  • Advertising
    Our cooperative advertising programs provide our franchisees with national exposure at an affordable price
  • Site Selection
    We assist our franchisees in selecting a site for the new franchise location

In addition to our team’s years of experience and our growing global brand, Play N Trade emphasizes our culture and commitment to promote a family atmosphere for our franchises. From our store design, to our national video game events, our culture is to provide the best retail gaming experience in the world.


If you like what you’ve read so far and want to learn more about how you can become a part of this exciting, unique and profitable business, please register for the next upcoming webinar presentation, fill in your information to the right or click on the pre qualify tab at the top of the page.