The information provided below is to give you a basic understanding of Play N Trade’s initial and ongoing fees. Detailed information on the franchise investment can be found in the Play N Trade Franchise Disclosure Document (FDD). The typical investment can range from $144,500 - $276,000.

• Franchise Fee: $30,000

  Play N Trade’s Franchise fee includes the use of our proprietary Mark – Play N Trade®, initial and ongoing training and support, site selection support, layout and design of the store, Play N Trade  comprehensive business model. (Play N Trade offers a 10% discount to current active duty U.S. and Canada military personnel, or veterans with an honorable discharge.) 

• Royalties: 5% of Adjusted Gross Sales

  These fees are paid to Play N Trade corporate to fund the ongoing support of Play N Trade franchisees.  The support provided includes a dedicated support staff, toll-free franchise support lines, instant online chat support, e-mail bulletins, weekly operations conference calls, annual company wide conferences, operations manual updates and enhancements, and the research and development of new services and products.

• Technology  Development: $4,200

  Play N Trade’s proprietary POS system is a design collaboration of over one-hundred years of combined retail experience and video game industry knowledge.   Our software that you will use at the point of purchase is unique to Play N Trade and critical run your business, and give you and your staff the pricing and business intelligence you need to manage your inventory and customer databases. The system is built on leading edge Microsoft technology in partnership with retail systems expert Michael Mauerer and his company Teamwork Retail.  The modular nature of the system allows Play N Trade to improve the systems and to add advanced online retail functionality and marketing features.

• Advertising: 2% of Gross Sales

  Play N Trade franchisees have access to hundreds of fresh, updated assets created by the Play N Trade corporate marketing team.  All of the marketing assets, from flyers and posters, to door hangers and shelf talkers, are available online and can be customized you to use to invest in your local market.

• Recommended Minimum Operating Capital: $50,000 to $70,000

  These funds are not paid to Play N Trade.  As you will learn during your discovery process the retail industry is cash intensive and we want to make sure our franchisees have every opportunity to be successful.  New franchisees must have a minimum amount of capital available to support the start-up phase of the business.

• National Advertising Fund Contribution: 1% of Gross Sales

  Combined with the local advertising efforts driven by each franchisee, Play N Trade’s National Advertising Fund increases the brand’s national and international awareness and drives new and existing customers into our stores.  The fund’s expenditures, which are planned by Play N Trade corporate in conjunction with the Franchisee Advisory Board, fund targeted and broad marketing initiatives.

• Play N Trade Store Build-Out: (Estimated) $70,000 to $80,000

  Play N Trade’s Store Build-Out Resource Tool includes fixtures, carpeting, painting, construction management, signage, and  a state-of-the-art equipment package.